A Selection from Pan Am's "America's Airline to the World"
For years, Pan American Airways–ever expanding and improving – was synonymous with the best of world travel.
"BRAZIL !" is a 1980's TV spot produced by the Carl Ally Agency for Pan Am's "America's Airline to the World" advertising campaign. With the feel of a micro travelog, some well-known Brazilian attractions are presented in a quick panoply of shots that inspire an active vacation experience, along with the reminder of Pan Am's frequent service to Brazil.
MAPS, PRINT ADS & POSTERS
A Sampling of Pan Am Promotions to Latin America
This trove of Pan Am's South American ads creates a rough outline of the history of the airline, from the early years when Pan Am first reached the southern hemisphere, to its development of routes on the west coast and east coasts.
It shows ads during World War Two and after, in the post war Golden Age of travel, through to the Jet Age and beyond.
Pan Am's earliest route development was in the Americas, providing not just typical airline transport, but expanding and marketing services besides air mail and air freight. Early descriptive Pan Am ads promoted "cruises" that enticed travelers to take small land planes, and later on, flying boats to visit exotic locales. Adventurous travelers like Clara Adams, who often traveled on Pan Am, popularized stories of their journeys and encouraged others to follow suit. By keeping in the public eye with news stories and speaking engagements, they became the "influencers" of their day.
Pan Am's very first routes were built around the Caribbean, Mexico, and Central America.
A circa 1929 Pan Am brochure entitled "First Air Cruise in America," promoted an early tour for passengers to arrive in Miami by train on the "Atlantic Coast Line" from New York, fly by Fokker via "Pan-American Airways" to San Juan, enjoy the Coamo Hot Springs, and return to New York on the SS Coamo of the "Porto Rico Line."
Also that year, Pan Am joined with W.R. Grace Shipping to create Panagra (Pan American-Grace Airways) that extended from the Panama Canal Zone down through Central America, flying small planes like their Ford Tri-motors along the west coast of South America.
In September 1930, Pan Am purchased New York, Rio, and Buenos Aires Line (NYRBA).
This added the east coast of South America to their routes, and in the process, acquiring a sizeable fleet of Consolidated Commodore flying boats capable of making the long 600-mile flight between Kingston, Jamaica and Barranquilla, Colombia. The affiliate was named Panair do Brasil.
PAN AM HOLIDAYS
This newly digitized film, "Pan Am Holidays," was used for presentations to prospective travel professionals promoting Pan Am's tours. It was shot in the stylish Pan Am Building ticket office and produced by Pan American World Airways in 1984.